![]() Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold. Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Too Faced Born This Way Super Coverange Multi Sculpting Concealer ( Light Beige ) 13.5ml What it is What it does What it is formulated to do What else you. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Go for the Coverage version instead (by the way, TF shouldve named. Enter Jerrod Blandino and Jeremy Johnson. If you like that photoshopped, zero dark circles look you wont like this concealer. This concealer has also been designed with a teardrop shaped doefoot applicator, allowing you to precisely apply the concealer, without applying too much, and it’s available right now.īUY HERE: Sephora / Too Faced All images belong to Too Faced.There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Too Faced don’t already have an illuminating concealer, so it makes sense that they’d add one to their range. In the photo above, you can see the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer has done an amazing job at brightening the under-eye area, with enough coverage to cover any darkness, but also making the eyes look brighter. Too Faced have given us this helpful chart, to help you find your correct shade match in the Too Faced Born This Way Ethereal Light Smoothing Concealer, if you already use the original Super Coverage version of the Born This Way Concealer. The Too Faced Born This Way Ethereal Light Concealer is available in 18 different shades, and is $29. ![]() Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer Swatches The ultimate multi-use formula for a modern and hydrated photo-ready complexion. Whereas this new Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer is designed to be more of a lightweight, illuminating concealer for under the eyes, rather than offering full coverage for imperfections. Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer SHADE: Light Beige (Light with Neutral Undertones) SIZE: 13.5 mL / 0.45 fl oz Conceal, contour, highlight, and retouch with this super perfecting, natural finish concealer. ![]() I own the Too Faced Born This Way Super Coverage Multi-Use Concealer, and it’s very much a high coverage concealer. There’s already the Born This Way Super Coverage Multi-Use Concealer, which is marketed as being a super perfecting, natural finish concealer/makeup hybrid. Home Too Faced Born This Way Super Coverage Multi-Use Concealer Shade Vanilla ( Very Light with Neutral Undertones). The ultimate multi-use formula for a modern and. The Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer is the newest concealer in the Born This Way collection. Conceal, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer If you’d like the full low-down on this new concealer, keep on reading… This launch is the first launch from Too Faced since Jerrod Blandino and Jeremy Johnson stepped away from Too Faced, and the new CEO Tara Simon stepped in. There’s a brand new addition to the Too Faced Born This Way Collection, and it’s the new Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer.
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